I think I have it easier than many of you when it comes to creating Squidoo lenses and knowing what to write. Not because I know more about lens creation, but because I have a knack for writing off the top of my head. I studied it exclusively in college as a Journalism major and I was always good at it.

On Squidoo, what to write can be the hardest question for many lensmasters who don’t have the same wordsmithing background as I do. Whether you’re writing about Internet marketing or another narrow niche topic like dog health, doll houses, or gardening, you have to map out your vision for delivering great content.

So what to write on Squidoo is the question - how do you find the answer? Here’s the formula I use:

1.) What is my goal? On Squidoo, what to write for me is determined by what I want to achieve with my content. Is it just content to get me to the 50 lens Giant Squid status for one of my accounts? If so, any old topic will do and any modules. I might do a lens on Stephanie Myer books and link it to some Amazon pages. She’s the author of the now famous Twilight phenomenon. When figuring out what to write on a lens like this, I’ll usually do an introduction of the topic (in this case, the author), then add two more narrow modules - in this case, about her top books specifically.

If my goal is to further my career, I will take more effort in what I write on Squidoo. If I want to promote a product that I believe in, like Info Product Killer, I’ll make a lens that tells about it, has a selling aspect to it, and answers questions that come my way. These are the questions people are typing into Google, so I get a good deal of traffic from choosing my content that way.

2.) What are the keyword searches showing? I go into Google’s keyword tool and type in my broad keywords to dig down deeper. Let’s say I wanted to tap into the toddler niche. I type in toddler and from the search results, I get to see that on Squidoo what to write might be best built around toddler furniture - because there’s a lot of searches for toddler beds, toddler bedding, toddler furniture, and toddler room.

3.) How can I monetize my information on Squidoo? When determining what to write on Squidoo, you want to choose information that will somehow help you turn a profit. Someone searching for celebrity news will not likely be in a buying position. Someone searching for celebrity collectibles will have money in hand. So on your lens, you wouldn’t just give news about a celeb, but you’d talk about the investment of collectibles and their future rise in value.

Don’t get too bogged down in the details of what to write on Squidoo. The good thing is - it can be CHANGED! You can watch your stats, see how trends change, and morph your content into something fresh and cutting edge. Your lens on Internet Marketing might go from Squidoo being the next big thing to another web 2.0 site.

Tiff

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