People often wonder if social marketing is really all that vital to Internet marketing success. The simple answer is yes! Social marketing is one method of getting the word out about you and your business that shouldn’t and can’t be overlooked, and here’s why:

Effective social marketing puts you in the spotlight like no sales page can. It helps you build a strong circle of online friends and associates who are interested in what you’re doing. It gives you several ways to communicate. It offers many different avenues for developing your personal brand – something that is absolutely essential for success!

Social marketing brings traffic to your websites. That’s what you want. You need to get your target niche audience to come to you and look at what you’re offering, which is yourself as a brand, along with your product or service.

True, some of the traffic you get will be tire-kickers, but you’ll also get people who will be intrigued and will stick around to learn from you long-term.

Besides bringing basic traffic to your site, social marketing is excellent for spreading your word like an octopus spreads its tentacles. Social marketing is far reaching and provides you with links and more traffic from those links, and traffic from tagging and bookmarking as well.

If you’re producing really great content that spreads virally through the marketplace, you’ll get even more traffic.

You can see that social marketing is all about creating traffic and making a real name for yourself on the Internet (branding). And it’s a very reciprocal type of marketing. You get plenty of chances to help others, just like people have helped you by tagging or bookmarking your article, blog or site.

You get to build more relationships and the cycle perpetuates itself.

Someone recently said they liked social media but not social marketing. Well I believe it’s because they’re doing it wrong. They’re still in the mindset of talking TO their prospects instead of having a two-way conversation with them.

They still don’t get it.

Some of the best lessons I’ve learned, the best resources I’ve found, and the greatest customers I’ve acquired are from reaching out and being interactive with others on social networking sites. You can’t go around being a social snob and expect the get good results in the future.

Tiff

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