Posts Tagged ‘Facebook’

Funnels. That’s where we’re headed. I was so excited when ordinary people got access to quick social marketing avenues such as Twitter, Facebook, YouTube, and more. It brought the web 2.0 peer-to-peer platform to a whole new level.

Instead of just reading customer comments on Amazon, which was a move from the made up testimonial you saw on a static sales page, we’re now able to tap right into the lives of those we wish to follow on the ‘net.

We get to hear about John Reese washing his Lamborghini baby or Rick Butts being stalked by a pretty young thing (what’s a guy to do?). It’s fun – it makes them real people.

We’re all in this work at home “cubicle” we’ve chosen and without the current web 2.0 environment, we would have no water cooler to head to for gossip, casual small talk, and camaraderie.

It can’t all be about work (boring)! We need to have that element of socialization through WORK. You can turn to your spouse and start saying, “Man, it’s a shame Michel Fortin’s Copywriters Board shut down, isn’t it?” But they won’t understand. You have to use web 2.0 to discuss with like-minded people.

But it’s getting out of control, isn’t it?

There are too many people to follow. I can log into Twitter and spend a good half hour reading and Tweeting and catching up with NicheLady and Dana_Willhoit and NicheProf but then I also have to log into Facebook and see what Seth Godin’s up to, what Kevin Riley’s cooking up, and what madness Jason Moffat’s stirring up.

Then (whew, getting tired), I have to log into YouTube to see what Ed Dale’s posting, and so on. If I really want to keep track of everyone, I’m wasting a lot of my day logging in and out of various places and seeing who’s doing what!

Likewise, I want my followers to be able to check in with my various blog posts, Facebook, Twitter messages, and more without having to visit every one of my sites.

FriendFeed to the rescue. I’m on it. Ed Dale’s on it. Everyone’s doing it. It’s perfect for the social marketing junkie in all of us. Give it a try and subscribe to my feed there.

OMG you know what this means? My friend Lewis Smile will be laughing an evil laugh. He’s been trying to convert me to be an RSS user for months and I’ve always refused. But FF makes it SO easy…I’m heading to the dark side. Join me!

Tiff

Pssst: Guess what’s on MY horizon? Stay tuned…

I have a dilemma I’m sure many of you have, too. I got on Facebook for marketing purposes and tons of old friends found me! So now I have a combination friends list of people from as far back as 4th grade paired with marketing followers.

This makes my participation there a bit harder. On one hand, I want to promote my business, giving good tips about web 2.0, writing, and marketing in general. But then when I post an update on Facebook that says, “Here’s a great autoresponder tool for building your list,” my “old time friends” pipe up and say, “Huh?”

Maybe I should have created two accounts. But it’s too late now. I may have to put a disclaimer for all of my marketing messages.

It doesn’t work both ways, either - well, not really. In marketing, it’s good to let your followers get to know you. I can share news about my family activities with my marketing fans. But what about if an old friend posts on my profile about some wild girls’ night out I had my freshman year in college? (Mind you, I’m being hypothetical here - I would NEVER have been wild - hee hee). In that case, you might not want your marketing fans to see your personal business.

How do you separate the wheat from the chaff so to speak?

Post your tips here!
Tiff