Posts Tagged ‘social networking sites’

Mention the economy and many consumers groan. They’ve learned to cut back, think twice before parting with their hard earned dollars. But what if your business depends on consumers and in typical trickle down fashion, you’re beginning to feel the effects of the economy?

Unlike the big boys of advertising (the ones with the equally big advertising budgets), you don’t have to be a millionaire to market your business. But if you want to succeed, you DO have to market.

There’s an old saying - If a tree falls in the forest and no one is there to hear it, does it make a sound? If no one knows about your business, does it exist? Technically, yes, but without some type of marketing to bring in the customers (and keep them!), it might as well not exist because it won’t for long.

Getting the word out effectively doesn’t have to be an option available only to the bigger companies. One way many smart entrepreneurs are finding ways to cut costs is by turning to social media marketing – the wonderful world of web 2.0.

Social marketing is basically the new, improved version of traditional marketing, but it’s much nicer to your wallet.

Unlike traditional advertising, where business owners easily shell out thousands to ten thousands of dollars for an advertisement that may or may not reach their target audience, social media marketing can be used to put you ahead of the game.

You can reach billions of people with your product or services in a more cost effective manner than the old school way of shelling out more.

For example, now that MySpace is international, your advertising can circle the world in the blink of an eye. MySpace has MyAds geared to fit any budget limit. You choose what you want to spend on the advertising.

You can also grab a piece of advertising pie and let others help you distribute it at no cost to you simply by making a video about yourself or your business. When you’re finished with the video, simply upload it to TubeMogul.com. and they’ll take it from there, seeing to it that your video is sent out to the best sites.

In order to survive business-wise, entrepreneurs have to be like a chameleon and learn to adapt to their surroundings, to advertise outside the box. So when economy changes are not in your favor, rather than sticking with the same old, same old like traditional advertising, you learn to change with it in order to achieve what’s best for your business.

Another perk to using web 2.0 sites for your marketing is that most of these social networking sites carry a hefty PageRank (authority in the eyes of Google) and you can ride the coattails of their hard work.

Tiff