Alright, to flip a lens, you have to have an audience. In this case, it would be an Internet marketing audience. But I flipped a lens that was brand new, and didn’t even show as published yet and i wound up with 45 potential buyers, but it was first come, first served, so the lens sold in about 7 minutes.

First thing I did was find a niche. Stress. What a killer niche! I narrowed it down to workplace stress. Grabbed the Squidoo URL http://www.squidoo.com/workplacestressmanagement and added a total of 9 modules. (He’s added more since yesterday when I created it).

After the introduction, I had (in this order):

Amazon Spotlight
Text/Write
StickyNote
Poll
Amazon Spotlight
Text/Write
Amazon Spotlight
Text/Write
Guestbook

Plus, as you know, the introduction makes the 10th module. I actually got confused because most of the time, I don’t have that last text module. But oh well. Okay, so before I do anything, I tag the lens using the keyword tool located at http://www.tiffanydow.com/merrychristmas.

I entered workplace stress and then added 40 tags for the lens based on those words. Then I add the modules as listed above. I go into my clip art and pick out 4 images to use in the lens - 1 for the introduction and 3 for the text modules. Then I start filling out everything that’s not a text module.

I start with the guestbook. Always make sure to use the keyword phrase in titles and content. I do the guestbook, the poll, and then the Amazon spotlights. With the spotlights, I like them better than the full Amazon modules. I take a quote from one of the reviews to enter as the “why this is a good recommendation” portion.

Then I go to fill out the sticky note. I love this one - and you can format it to a hyperlink, so I added a ClickBank product. After all that, I move on to the text modules, writing to use the keyword phrase often but not so much so that it’s stuffed. I go back and add my hyperlinks to the content, paste it in there, and save before I publish the lens.

Blasted my list, got 45 requests to buy it, and sold it to the first buyer in a few minutes. Other avenues might take longer. If you don’t have a list of people interested in buying lenses, then start building one. Otherwise, you’ll need to sell it on a site like SquidU, DigitalPoint, or wherever people sell turnkey sites.

Once the person pays via PayPal, you transfer the lens.
Easy as that!
Tiff

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