If you want to be a successful Internet marketer and reach your marketing objectives, then you need a good Web 2.0 marketing plan. Throwing a few random ideas or thoughts together and charging out of the gate without any concrete goals makes as much sense as climbing Mt. Everest in January while wearing shorts and flip-flops.

In order to be successful, an Internet marketer will have a plan that incorporates both short term and long term goals. If you want a good Web 2.0 marketing plan that will work for you, then you have to know what’s going on with the social media around you.

A successful Internet marketer is someone who uses today’s technology to interact with potential consumers and offer them products or services. The marketer stays up to date with what the latest and greatest form of dialoguing is. Since today’s number one form of interacting with others is from a social networking aspect, it stands to reason the marketing plan would include using Web 2.0 sites.

So let’s get started on your Web 2.0 marketing plan:

Step 1: Let’s say one of your sites is one where you offer women’s cosmetics for sale. You decide you want to drive traffic to your site, so you create a Squidoo Lens. In that lens, you could talk specifically about one item in your cosmetic line and you write about it. Say it was lipstick. You create a lens about that, then another lens about the mascara and yet another telling about the benefits of the foundation.

You use the lenses by writing good content and having links pointing to your cosmetic site. Add pictures or images of whichever relevant product you’re writing about. You want to make sure the topics you’ve written with search engine optimization in mind are consistent. Not staying consistent in your niche could set off alarms with Google and once that happens, it could drop your ranking.

Step 2: Get the information out there. You can send traffic to your Squidoo pages and ultimately your business site by blogging about it as well. If you use Wordpress, make sure you get the plug in ‘SEO Friendly Images’ that can be a real timesaver for you. Now, take what you just did on Squidoo and repeat the process on sites like Twitter, Hubpages, Google Knol, and other networks to maximize your SEO potential.

Step 3: Tweak and tweak again. If your copy suffers, so will your business. Visitors don’t stay on sites that are too hard to follow, too much hype and not enough of a call to action. Be sure to tweak your links - meaning check your articles, your headlines, even your bio if you have one. Don’t have links that are broken. Remember - it’s the content that’s most important.

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