There’s a popular T-shirt that reads, “Your lips are moving, but all I hear is blah, blah, blah.” When it comes to paying prospects, you have to make sure ‘blah, blah, blah’ isn’t the message they’re hearing from you.

How many people do you know who multitask while being on the computer? I know myself, I have my TV on, my daughter’s Princess TV on, sometimes some music playing in the background, and kids running rampant.

When I land on your site, you’d better grab my eyeballs and pull ‘em through the screen or else I’m moving on!

Ever come across a website where someone was trying hard to sell their product or service? You read and quickly realize that while they’re using fancy pictures and a whole lot of words, they’re not actually saying anything.

How frustrating for a consumer!

The marketer failed by not making their point. You want to scream, “JUST SPIT IT OUT WILL YA!?”

Make sure your content says what you want it to say in a way that’s short and simple. There are too many other marketers vying for their attention. Give your customer what they want – answer the Who, What, When, Where and How (or Why) right up front, and then fill in the details.

And don’t be boring, either! Inject some of your personality into your writing and if you don’t have one, GET one!

Take on a dual personality if you want to – have fun with it. Think Rich Jerk. Be someone you always wanted to be behind the safety of a computer screen – or maybe someone you would never want to be in real life.

Tiff

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